Markup uses cost
Markup is profit divided by cost. A cost of $100 with 25% markup gives a selling price of $125 ex GST and $25 gross profit.
Free pricing calculator
See the difference between markup and margin.
Enter a cost excluding GST and choose a markup or margin target. See the selling price, gross profit and equivalent percentage, with a separate 10% GST breakdown.
Markup and margin calculator
All money is in AUD. Calculations stay in your browser; inputs are not sent anywhere or saved. Defaults are editable examples.
- Selling price ex GST
- $125.00
- GST (10%)
- $12.50
- Selling price inc GST
- $137.50
- Gross profit
- $25.00
- Equivalent margin
- 20%
How to use this calculator
Margin uses selling price
Margin is profit divided by selling price. That same $25 profit on a $125 sale is a 20% margin. For a target margin, divide cost by one minus the margin as a decimal.
Allow for the rest of the job
These figures are gross profit on the cost entered. They do not account for overheads, income tax or omitted labour. Displayed money is rounded to cents; percentages use the unrounded calculation.
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Frequently asked questions
Is 25% markup the same as 25% margin?
No. At a $100 cost, 25% markup sells for $125 and gives a 20% margin. A 25% margin needs a selling price of about $133.33.
Why must margin be below 100%?
For a positive cost, a 100% target margin would require dividing by zero. Enter a target from zero up to, but not including, 100%.
Is GST counted as profit?
No. Profit and both percentages use the ex-GST selling price. The GST component is shown separately.
Are my figures saved or sent anywhere?
The calculator runs in your browser. Its inputs are not sent anywhere or saved in browser storage. Reloading resets the figures.
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